Volvo has taken the covers off their new XC40.

With the SUV being the fastest growing segment of the motor industry, The new Volvo XC40 is setting its sights to compete with the likes of the Mercedes-Benz GLA, BMW X1 and Audi Q2.

Håkan Samuelsson, president and chief executive says, “It represents a fresh, creative and distinctive new member of the Volvo line-up. So it only feels natural to reveal the XC40 here in Milan, a buzzing European hotspot for fashion, art, design and lifestyle.”

The XC40 is built jointly with owner Geely on the Swedish brand’s new CMA platform. Production starts in Belgium in November with the South African launch scheduled for the second quarter of 2018.

From start of production, the XC40 will be available with a D4 diesel or a T5 petrol four-cylinder Drive-E powertrain. Further powertrain options, including a hybridised as well as a pure electric version, will be added later. The XC40 will also be the first Volvo model to be available with Volvo Cars’ new 3-cylinder engine.

Being automotive safety gurus, Volvo says that the XC40 includes Volvo Cars’ Pilot Assist system, City Safety, Run-off Road protection and mitigation, Cross Traffic alert with brake support and the 360° Camera that helps drivers manoeuvre their car into tight parking spaces.

Volvo says that they’ve taken a new approach to storage in the car in the form of more functional storage space in the doors and under the seats, a special space for phones including inductive charging, a fold-out hook for small bags and a removable waste bin in the tunnel console.

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